Loyalty programs are not just trends; they are becoming an innovation in the field of marketing. They have been very effective in maintaining customers and eventually generating new customers for certain companies and businesses.
There are different rewards program that has been created for buyers to stick to a particular brand and effectively, customer reception increases year after year. But with all the success in this structured marketing technique in generating new loyalty membership, do companies really get paid off with what they are rewarding their clients?
Some study would suggest that not all are getting their fair share from their rewards program. The program’s success may sometimes vary in different sectors. But this coequality between the profit and rewards may be cause by some failures in the process of initiating the loyalty program. But really how can one deliver lasting value to their loyalty programs?
Here are some secrets in managing loyalty programmes and acing this marketing trend:
Give your customers a full experience of your loyalty programs. Use one of the best technologies to facilitate your rewards program—mobile. Since almost consumers use phones nowadays, get your customers hooked by providing them a mobile loyalty program. You may integrate payments and mobile technology to make transactions a lot fun. And instead of punch cards you can have customer loyalty software like mobile applications to make your reward program more convenient for your clients.
Using other technology like customer loyalty software to boost your market can be a very clever idea. You may also use other software like mobile CRM to check your business wherever you are and see how your rewards program are working.
Strategize in maximizing loyalty programs
There are great ways and strategies to maximize loyalty program without hurting your sales. You can award discounts in times that you are losing customers to boost sales. You may also give free services and grant redemption coupons in idle days or hours that you do not have a lot customer.
If you are a hotel for instance, you may offer great hotel discount during weekdays or working hours. Restaurants may also have unlimited soda or free salad in hours and days with lesser customers.
One of the characteristics businesses with successful loyalty program is that they are tying up with other businesses to provide rewards. A shop, for instance, may give discount coupons for a restaurant or a spa. The same spa or restaurant may also give discount coupons for buying something in that particular shop. This way, you do not have to shoulder all your expenses for your rewards because your partners will shoulder that for you. This rewards strategy can help you broaden your reach.
Answer customer problems with rewards
Freebies are always parts of some loyalty programs. Solving your customer’s problem when they purchase a product from you is always a good idea to pump up sale. Say if you cater online shopping, you may give customers free delivery. When you are selling gadgets, you may give your customers free screen protectors or leather cases.
One last thing to note for a successful reward program or mobile loyalty program, always put in mind that to get loyal customers your reward program should be consistent and should be loyal to your brand. Let it be that way, and you’ll be sowing great benefits from loyalty program in no time.