Posts

6 Best Loyalty Program Ideas

In the past, you are used to businesses that offer a customer loyalty program. You are possibly making use of the loyalty card if you shop at a grocery store, or perhaps, you have another one that you use when ordering for your favorite morning latte in a coffee shop. On the other hand, wouldn’t you want to provide something that is quite more interesting for your customers over a simple card swipe? Here are 6 ideas that you may consider to have the best loyalty program for them:

Make This Special

It may sound great to have your shoppers paying something straight to be part of your business’ loyalty program. In any case, isn’t a loyalty program supposed to save them money? However, when you introduce and promote your loyalty program in a way that customers see it as something that is elite, particular for VIP customers, you could make it look appealing. Of course, this will mean that you will really need to deliver rewards, offering huge discounts or any other special freebies exclusively for the members of your loyalty program.

Make It like a Game

A loyalty program does not need to be completely boring. You can actually add some twist to it to make your customers more eager to join the program. Make this as something that is a bit more interesting through turning it into a game. You can offer your customers a punch card and then if they fill it up with either meals or visits, permit them to enter into the raffle wherein they can bring home a great prize.

In your customer loyalty programs, you can offer more than just a usual discount and rest assured that your customers would be interested to take part.

Do Good

Though your customers are happy with receiving rewards, they will also love having something to give to other people. While customers order a lot of meals, you could offer them a chance to give back to the community by donating money or food to a charity. It will make them see that your business is concern about others.

Provide Experiences

Free food and discounts are appreciated at all times and yet experiences are considered to be the welcome alter of pace. You may try to offer access to an exclusive VIP dinner for customers who will be ordering a specific number of meals within the covered period of time. It will build customer loyalty then it will also help you in strengthening your relationships.

Work in Collaboration with another Business

You don’t really have to provide your services as rewards. Think about working in partnership with another local business that offers products or services that match with yours.

Use POKET Loyalty Program Software 

Your shoppers might be on POKET anyway so why not take advantage of POKET customer loyalty program? For each selected number of check-ins, offer your customers with big discounts or rewards. There is no need for using plastic loyalty cards as everything takes place on mobile. POKET Customer Loyalty Software is specifically designed to making CRM and loyalty program simply rewarding and beneficial not just for the customers but also to merchants. People all together face one common problem and that is to carry too many vouchers and loyalty cards in their wallets, and also, the inconvenience of filling up the required forms in each time they want to participate in a new program. POKET aims to make a change and resolve those concerns and you can also trust them when it comes to marketing automation.

A customer loyalty program does not need to remain the same as typical old and boring cards. Try to provide something that is fun. Let POKET help you learn how. Visit them at www.poket.com today!

7 myths about customer loyalty programs

A company thrives on customers. As much as it is important to gain new customers to keep the company running, it also important to maintain the old customers. Gaining a new customer costs a lot whereas having a repeat customer cuts back on the cost of acquisition and helps in increasing profit margins. But, books on customer satisfaction issues, quality of service and customer relationships winners are fed by myths. Here are a few points about these preconceptions and really act on customer loyalty software’s and programs.

1) All satisfied customers are loyal!

It is a fact stated after survey that the satisfied customers are not 100% true! To retain customers, meeting is not enough! So you must be good on both accounts, quality of products and communication.

2) In your customer base, you have all the information about customer loyalty programs

Wrong! The really useful information is usually in the head of your business or sales reports that are generally not included in your database.  To run an effective loyalty program, one must first take stock of the data in its customer base.

3) Loyal customers contribute to the growth of your CA through word-of-mouth.

Wrong! In most business areas, clients do not consult them, and word-of-mouth mainly concerns exceptional products that come out of the ordinary.  In addition there is evidence that customers are more likely to speak of a bad experience (negative word-of-mouth) rather than a good experience.

4) Loyalty programs are a barricade for customers

Wrong! The loyalty program that is not designed to re-consume the client is a waste of money. If, after analyzing your loyalty program, it shows that your customers do not consume more, the company has spent money for nothing.

5) Customer loyalty increases market share.

Wrong! The companies with the most loyal customers are the most important in their market. For example Harley Davidson, MAC users are very loyal, but are a minority in their market (niche market). There is no direct correlation between loyalty and market share.

6) Building loyalty is a one person job.

Wrong! It is not just the customer support or the sales man who is responsible for building and maintaining customer loyalty. It is the job of everyone who works in the company. It is imperative for everyone in the company to work towards achieving a reliable and good quality product which will help in maintaining the trust of the customer towards your company, thereby ensuring customer loyalty.

7) Loyal customers are only loyal to one brand.

Well, that’s not the case entirely.  Let’s have a closer look. Each of us have loyalty cards from more than one store and sometimes also have loyalty cards of competing stores. We buy stuff for our homes from more than one store. Mostly customers are split loyals and alternate between choosing two brands from their evoked set. Hence, using this information to maintain the status in their evoked set is equally important as being the only brand in their evoked set.

How to retain customers with loyalty programmes

In the past store loyalty programs have involved going into the store, filling out a paper form and receiving a paper or plastic loyalty program card. Revolutionary new technology is now allowing customer loyalty programs to go mobile. Since almost everyone has some type of mobile device these days reaching them through these devices is both easier to do and more environmentally friendly. The creation of mobile loyalty programs will put a stop to stores using up valuable paper and/or cardboard to provide customers with loyalty program cards.

With the introduction of the Poket mobile app, a mobile loyalty card and mobile voucher can be wirelessly delivered to customers when they sign up for a rewards program through their mobile device. Customers who want to sign up for these programs simply have to enter their relevant information into the Poket app one time and their information will be stored permanently. When a customer joins a rewards program they receive a QR code personalized for them. A simple scan of the code will get a customer their loyalty card instantly. A digital voucher is then sent to a customer to welcome them to the program and get them started using it to their full advantage.

 Members of any digital loyalty program automatically receive vouchers on their birthday. In addition to receiving birthday and welcome vouchers they also receive point rewards vouchers they can redeem for merchandise.

 Those who enjoy using the Poket mobile app will be encouraged to share the vouchers they receive with their friends and family. This will help stores market their loyalty programs to more people than ever before.

 Loyalty programs are a great way to build up a customer base and can lead to a great deal of word of mouth advertising, which can help stores market themselves without spending money on advertising.

 The creation of a digital rewards program is changing the way in which stores and other companies communicate with their customers. It shows both social responsibility and environmental responsibility, which only serves to make customers think highly of any store or company that uses these tactics to attract and retain customers.

 In today’s mobile dependent world it is crucial for stores across the country to implement a mobile loyalty program. These programs are often more convenient than programs of the past have been. This convenience will only encourage customers to keep shopping with their favorite stores.

The 4 secrets to create successful loyalty programs

Loyalty programs are not just trends; they are becoming an innovation in the field of marketing. They have been very effective in maintaining customers and eventually generating new customers for certain companies and businesses.

 There are different rewards program that has been created for buyers to stick to a particular brand and effectively, customer reception increases year after year. But with all the success in this structured marketing technique in generating new loyalty membership, do companies really get paid off with what they are rewarding their clients?

 Some study would suggest that not all are getting their fair share from their rewards program. The program’s success may sometimes vary in different sectors.  But this coequality between the profit and rewards may be cause by some failures in the process of initiating the loyalty program. But really how can one deliver lasting value to their loyalty programs?

 Here are some secrets in managing loyalty programmes and acing this marketing trend:

 Go mobile

Give your customers a full experience of your loyalty programs. Use one of the best technologies to facilitate your rewards program—mobile. Since almost consumers use phones nowadays, get your customers hooked by providing them a mobile loyalty program. You may integrate payments and mobile technology to make transactions a lot fun. And instead of punch cards you can have customer loyalty software like mobile applications to make your reward program more convenient for your clients.

 Using other technology like customer loyalty software to boost your market can be a very clever idea. You may also use other software like mobile CRM to check your business wherever you are and see how your rewards program are working.

 Strategize in maximizing loyalty programs

There are great ways and strategies to maximize loyalty program without hurting your sales. You can award discounts in times that you are losing customers to boost sales. You may also give free services and grant redemption coupons in idle days or hours that you do not have a lot customer.

 If you are a hotel for instance, you may offer great hotel discount during weekdays or working hours. Restaurants may also have unlimited soda or free salad in hours and days with lesser customers.

 Build partnerships

One of the characteristics businesses with successful loyalty program is that they are tying up with other businesses to provide rewards. A shop, for instance, may give discount coupons for a restaurant or a spa. The same spa or restaurant may also give discount coupons for buying something in that particular shop. This way, you do not have to shoulder all your expenses for your rewards because your partners will shoulder that for you. This rewards strategy can help you broaden your reach.

 Answer customer problems with rewards

Freebies are always parts of some loyalty programs. Solving your customer’s problem when they purchase a product from you is always a good idea to pump up sale. Say if you cater online shopping, you may give customers free delivery. When you are selling gadgets, you may give your customers free screen protectors or leather cases.

 One last thing to note for a successful reward program or mobile loyalty program, always put in mind that to get loyal customers your reward program should be consistent and should be loyal to your brand. Let it be that way, and you’ll be sowing great benefits from loyalty program in no time.