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5 ways your business can benefit from running a loyalty program

A customer loyalty program has many benefits for you, your company or your business! It was first created to encourage customers to continue to shop or purchase from your company or business using small plastic cards or pieces of paper and to even gather information about your customers transactions and find out which items are more popular among your loyal consumers.

 But now, we are here to introduce a new better and futuristic way to keep your customers and gain many more through this customer loyalty software! Through our Poket App, your customers can simply and easily sign up once and never have to do so again. They will receive a personalized QR code in which they can scan on a merchant tablet and instantly receive a loyalty card or a voucher. They will be able to receive all sorts of vouchers which are sent straight to their smartphone. They are even given a notice to when the voucher will expire.

 Mobile CRM (customer relationship management) is a great way to form new bonds or to strengthen old ones. Our customer rewards program can offer you and your business returning customers by sending vouchers to targeted customers and rewards vouchers should the points criteria be met, and add vouchers on the app to attract new customers. Another way would be to create a stored value card or even membership cards, one tier and/or multi-tier, have contests or games.

 So basically, because consumers are influenced by a status or VIP membership (i.e. bronze, silver or gold) they will strive for and spend much more time (and money) in your store or business! Wouldn’t that be great? When your loyal customers are happy, they will also most likely spread the word about your offers and promotions, sending more curious customers your way, ensuring that your company will become more successful than ever before!

 If you’re wondering exactly how it works, it’s simple. All your customer needs to do is download the app onto their smartphone (sign up and receive their QR code), then download your offered vouchers and/or membership card using the app or your tablet, and finally to use it, they can scan your tablet directly at your counter. Our loyalty program software will surely increase the amount of customers you have daily with this app.

 Of course there are many other reasons as to why you should think about setting up a customer loyalty program for your company or business, some of them being to set you apart from others (in a good way, of course), giving you a chance to learn more about your customers preferences on certain items and objects, current trends and what’s popular, allowing you the decision on what else to bring in or take out of your business. These are a few among many of the other reasons why you should join us, because we are here to help you improve!

 Take action today!

The 4 secrets to create successful loyalty programs

Loyalty programs are not just trends; they are becoming an innovation in the field of marketing. They have been very effective in maintaining customers and eventually generating new customers for certain companies and businesses.

 There are different rewards program that has been created for buyers to stick to a particular brand and effectively, customer reception increases year after year. But with all the success in this structured marketing technique in generating new loyalty membership, do companies really get paid off with what they are rewarding their clients?

 Some study would suggest that not all are getting their fair share from their rewards program. The program’s success may sometimes vary in different sectors.  But this coequality between the profit and rewards may be cause by some failures in the process of initiating the loyalty program. But really how can one deliver lasting value to their loyalty programs?

 Here are some secrets in managing loyalty programmes and acing this marketing trend:

 Go mobile

Give your customers a full experience of your loyalty programs. Use one of the best technologies to facilitate your rewards program—mobile. Since almost consumers use phones nowadays, get your customers hooked by providing them a mobile loyalty program. You may integrate payments and mobile technology to make transactions a lot fun. And instead of punch cards you can have customer loyalty software like mobile applications to make your reward program more convenient for your clients.

 Using other technology like customer loyalty software to boost your market can be a very clever idea. You may also use other software like mobile CRM to check your business wherever you are and see how your rewards program are working.

 Strategize in maximizing loyalty programs

There are great ways and strategies to maximize loyalty program without hurting your sales. You can award discounts in times that you are losing customers to boost sales. You may also give free services and grant redemption coupons in idle days or hours that you do not have a lot customer.

 If you are a hotel for instance, you may offer great hotel discount during weekdays or working hours. Restaurants may also have unlimited soda or free salad in hours and days with lesser customers.

 Build partnerships

One of the characteristics businesses with successful loyalty program is that they are tying up with other businesses to provide rewards. A shop, for instance, may give discount coupons for a restaurant or a spa. The same spa or restaurant may also give discount coupons for buying something in that particular shop. This way, you do not have to shoulder all your expenses for your rewards because your partners will shoulder that for you. This rewards strategy can help you broaden your reach.

 Answer customer problems with rewards

Freebies are always parts of some loyalty programs. Solving your customer’s problem when they purchase a product from you is always a good idea to pump up sale. Say if you cater online shopping, you may give customers free delivery. When you are selling gadgets, you may give your customers free screen protectors or leather cases.

 One last thing to note for a successful reward program or mobile loyalty program, always put in mind that to get loyal customers your reward program should be consistent and should be loyal to your brand. Let it be that way, and you’ll be sowing great benefits from loyalty program in no time.