6 Best Loyalty Program Ideas

In the past, you are used to businesses that offer a customer loyalty program. You are possibly making use of the loyalty card if you shop at a grocery store, or perhaps, you have another one that you use when ordering for your favorite morning latte in a coffee shop. On the other hand, wouldn’t you want to provide something that is quite more interesting for your customers over a simple card swipe? Here are 6 ideas that you may consider to have the best loyalty program for them:

Make This Special

It may sound great to have your shoppers paying something straight to be part of your business’ loyalty program. In any case, isn’t a loyalty program supposed to save them money? However, when you introduce and promote your loyalty program in a way that customers see it as something that is elite, particular for VIP customers, you could make it look appealing. Of course, this will mean that you will really need to deliver rewards, offering huge discounts or any other special freebies exclusively for the members of your loyalty program.

Make It like a Game

A loyalty program does not need to be completely boring. You can actually add some twist to it to make your customers more eager to join the program. Make this as something that is a bit more interesting through turning it into a game. You can offer your customers a punch card and then if they fill it up with either meals or visits, permit them to enter into the raffle wherein they can bring home a great prize.

In your customer loyalty programs, you can offer more than just a usual discount and rest assured that your customers would be interested to take part.

Do Good

Though your customers are happy with receiving rewards, they will also love having something to give to other people. While customers order a lot of meals, you could offer them a chance to give back to the community by donating money or food to a charity. It will make them see that your business is concern about others.

Provide Experiences

Free food and discounts are appreciated at all times and yet experiences are considered to be the welcome alter of pace. You may try to offer access to an exclusive VIP dinner for customers who will be ordering a specific number of meals within the covered period of time. It will build customer loyalty then it will also help you in strengthening your relationships.

Work in Collaboration with another Business

You don’t really have to provide your services as rewards. Think about working in partnership with another local business that offers products or services that match with yours.

Use POKET Loyalty Program Software 

Your shoppers might be on POKET anyway so why not take advantage of POKET customer loyalty program? For each selected number of check-ins, offer your customers with big discounts or rewards. There is no need for using plastic loyalty cards as everything takes place on mobile. POKET Customer Loyalty Software is specifically designed to making CRM and loyalty program simply rewarding and beneficial not just for the customers but also to merchants. People all together face one common problem and that is to carry too many vouchers and loyalty cards in their wallets, and also, the inconvenience of filling up the required forms in each time they want to participate in a new program. POKET aims to make a change and resolve those concerns and you can also trust them when it comes to marketing automation.

A customer loyalty program does not need to remain the same as typical old and boring cards. Try to provide something that is fun. Let POKET help you learn how. Visit them at www.poket.com today!

How to Implement Effective Loyalty Program in F&B Industry

A customer loyalty program is not a brand new concept today. On the other hand, determining the proper way of using the collected customer data to make the loyalty program fully customized individually for every user is somewhat of unknown territory for various brands. But, while technologies are invading the F&B industry, permitting for more customer data to be obtained and compiled, those brands that are pretty savvy will make use of this information so that they can make and come up with the best loyalty program.

A customer loyalty program is primarily designed to reward regular diners and to keep them as regular customers. Most brands do have some types of point systems or rewards. On the other hand, what if the rewards are not something that your customer wants? These days, there are restaurants and bars come with a loyalty program which is totally based on earning points. Some of them promise that the more drinks or meals the customers buy, the more points they will be earning and also, the higher level of rewards they will receive.

Though the brands do not tailor the form of rewards to users, the more you will spend, the more you will get. In providing a loyalty program for your customers, you will need to make use of the best loyalty program software. It is where POKET Loyalty & CRM software can help.

POKET – What Is It?

POKET is the loyalty program software that is really working for the success of your business. You may customize the loyalty program to allow your brand’s personality stands out. POKET comes with a large variety of loyalty card programs and a number of the loyalty programs that can be customized. These include flash cards, point cards, multiple-tier membership cards, stored value cards , gift card and check-in cards.

Details like card designs, card renewal criteria and reward tiers are customizable to suit the specific needs of your business. POKET is offering you the power to streamline CRM, voucher, marketing automation and customer loyalty programs for your company in all-in-one solution. This company will make it more possible for you to turn your desired customer loyalty program into reality. It can be done in just a few taps on the buttons and that’s it!

POKET comes with six forms of digital loyalty card programs to choose from. These include flash card, mobile reward points card, mobile check-in card, mobile stored value card, mobile gift card and so on. Aside from that, you could also provide your valued customers with seven kinds of vouchers such as welcome voucher, cash voucher and a welcome voucher. POKET guarantees to provide you the best solution for your business.

Tracking customer loyalty has been made easier as well. Your valued customers can effortlessly scan their respective membership cards on their tablet or iPad inside your store to get points, make up prepaid cards and redeem vouchers. POKET enables you to track the activities of your customers so you can understand them better, letting you to make a better and more strategic decision.

So what are you still waiting for? Get this all-in-one solution which will be helping you to create CRM, rewards, loyalty and marketing programs in the easiest way. To know more, do not hesitate to visit their official website at www.poket.com.

5 Ways to Increase Sales and Repeat Visits

Today, business owners are spending more of their time in trying to get new customers that they fail to pay attention to the simplest and most important source of profits: repeat customers. New customers would always increase profits as well as the brand awareness for your business. On the other hand, attracting and grabbing the attention of your prospects is ten times more expensive than being committed to your existing customers. Not to mention that repeat clients are more likely to spend a lot on your services or products over the new ones.

In the perspective of a business owner, it is vital to find out the best way to establish a customer base which will return for more. So, what your business does to persuade your existing customers to have their second visit to your store? Here are five smartest ways to gain and keep repeat customers:

Build Your Email List

Using an email list is among the greatest ways to be in contact with your customers on a more personal way. With your email list, it will not be hard for you to keep your customers updated on the latest news associated with your business then you can send them some “thank you” notes and offer them exclusive information regarding your upcoming special promos and events.

Email has become a remarkable marketing medium to increase sales and attract repeat business, not just because it permits you to share promotional details but it is for the reason that it allows you to develop a relationship that is more personal with your valued customers. Every time that your new customers provide you their emails, it is a way to show you that they have trust in your brand and you have to cherish and good relationship with them.

Have Special Customer Rewards and Promotions

A good way of attracting repeat business is offering exclusive rewards, vouchers and discounts to your customers. Your best shoppers are those who have been showing loyalty to the brand of your business. Through offering exclusivity, you portray that you are giving importance and you reward consumer loyalty, hence encouraging customers to return and make more visits to your store. Such offers can be higher and better discount rates, quicker customer service and instant access to release of a new product.

The concept is to offer incentives that will distinguish your loyal customers from the rest of the group and show them that you appreciate their loyalty. Most companies are doing this through creating rewards program and membership programs which can help to make customers feel that they are important. Also, marketing automation can help.

Offer Discounts

Another good way to attract and gain repeat customers is offering regular discounts. It can be entering a coupon or coupon code in every order or by sending your customers an email informing them about the monthly specials that your business is providing. A discount provides customers the reason to deal with you for the second time. It can give something to your customers that they could use to help keep their experience with your business good and fresh within their minds. Just be sure that the coupon or discount is creative and good enough.

Make a Positive Customer Service Experience

Excellent customer service is among the most significant ways to get repeat customers. Consumers primarily select where they purchase based on the product’s price and quality, yet they would repeat business depending on their past shopping experience involving your business.

Pay Attention to your Competition

Even the greatest consumer service experience means nothing to shoppers when the business remains incompetent. Ensure that your business’ services and products are always the utmost value to consumers. When you cannot lower your price just like your competitors, ensure that your customers understand how your business worth the extra cash.

Follow these tips and you will be glad that you did. To develop the best loyalty program for your business, visit www.poket.com today.

The Best Way to Make Your Customers Happy By Giving Rewards

So you have your regular customers who are never getting tired of patronizing what you offer. As a business owner, you are aiming to get more clients someday. You want to see your business thriving and you wish that your regular customers will be willing to recommend your products, your services and your business to your prospects, to their friends and relatives. You want to see more and more people finding your business as one that is worthy of their attention and trust. For that reason, you should pay attention to your regular customers and come up with something that they will love and appreciate.

People these days love freebies and one of the best things that you can do here is to give rewards to your loyal customers. This will make your customers happy and make them eager to refer new customers for your business. You can start giving rewards to your loyal and dedicated customers by coming up with a loyalty program for them. Through offering rewards to people who will be able to refer new customers to your business, for sure, your regular customers will start looking for other persons they know will benefit from your products or services.

It seems that nearly each retail shop comes with a loyalty program. From the basic down to the most complex one, this phenomenon that started in 1990s is now continuously becoming more popular. So how will you be able to come up with the best loyalty program for your customers? Here are some steps that you should follow to make it happen:

How to Create the Best Loyalty Program for Your Customers

  • Allocate your budget – you have to work out what you like in terms of a loyalty program then try to figure out how much you can allocate for this.
  • Understand loyalty – you should go back and evaluate your data on customer sales so you can understand the variance between a loyal client and others. This involves how usual a loyal customer sees your site and how much he or she spends and the number of items that the customer buys from your website. The data would help you in developing a loyalty program that in the end will let you increase the number of your loyal customers.
  • Set all your rewards – based on the research data as well as on the changes in the behavior that you would like to be obtained from those customers who are less loyal to your business, you must set objectives at which you’re ready to give away rewards.
  • Set the right time limit – the best loyalty programs are making use of a specific target date as part of the stretch that is planned to be attained so as to unlock the rewards. Getting your customers to spend more within the set time period will dramatically drive sales to your business.
  • Come up with the mechanics – it is the process of monitoring and tracking the activity of customers and it also helps in accruing the loyalty value. This can be a card that is stamped or clipped for every sale or it can be a digital card that your customers can get through their smartphones.

The mobile loyalty program has become the latest trend today when it comes to offering rewards to your satisfied customers. There are good companies that can help you out like POKET. To learn more, please check out www.poket.com.

Why Mobile Loyalty Program Is The Future?

Way back in the past, a store loyalty rewards program has involved visiting the store, filling out the paper from then receiving a plastic or paper loyalty card. Time and technology advancement changed the situation. Innovative new technology is now permitting customer loyalty programs to go on mobile. There are now companies online where you can get assistance when it comes to a mobile loyalty program.

Smartphones flooded the online and offline market and everyone today own different models of smartphones that can be used to earn points or rewards from stores. Smartphones have provided the easiest way for businesses to get in touch with customers. The development of a mobile loyalty program is helping the merchants to save costs on the use of paper vouchers as well as plastic cards.

While the mobile loyalty program has been introduced, a mobile loyalty card or a mobile voucher could be electronically and wirelessly delivered and received by customers, once they choose to sign up for the rewards program over their mobile devices. Those customers who like to sign up for this form of program just need to enter the needed personal information in the mobile application for just one time then their information would be stored everlastingly.

If the customer will be willing to join the loyalty program, he or she will obtain a special code that was made specifically for a customer. The customer will have his or her loyalty card right away by scanning the code. After that, a mobile voucher would be sent to the customer, telling that he or she is welcomed to your business’ rewards program. From that point, you can already take advantage of the card and use it for your benefit.

The member of a customer loyalty rewards program will automatically receive his or her vouchers on his or her birthday. Aside from receiving welcome and birthday vouchers, you, as a customer, will also get a point rewards voucher and you can redeem your voucher for a discount or merchandise. Those customers who are having fun with the use of a mobile loyalty app would be confident to share the coupons they get with their loved ones and friends. It will help the businesses in promoting their rewards programs to more people.

POKET is one of the most trusted companies when it comes to mobile loyalty program. They specialize in automating tickets, vouchers, and cards for businesses. This company also helps you in attaining your goals for your business effortlessly. POKET is a company that offers the best mobile loyalty program solution and they are introducing the fastest way of earning rewards that every customer will surely love. POKET offers a large selection of loyalty card programs, and a few of loyalty programs that can be customized like point cards, multiple-tier cards, flash cards, store value cards and check-in cards. They promise to offer the loyalty program solution which will really work for your company, bringing it into the next level. With POKET, you can streamline CRMmobile voucher, loyalty rewards program and marketing automation for your company in just one solution. Visit www.poket.com for more information.

7 myths about customer loyalty programs

A company thrives on customers. As much as it is important to gain new customers to keep the company running, it also important to maintain the old customers. Gaining a new customer costs a lot whereas having a repeat customer cuts back on the cost of acquisition and helps in increasing profit margins. But, books on customer satisfaction issues, quality of service and customer relationships winners are fed by myths. Here are a few points about these preconceptions and really act on customer loyalty software’s and programs.

1) All satisfied customers are loyal!

It is a fact stated after survey that the satisfied customers are not 100% true! To retain customers, meeting is not enough! So you must be good on both accounts, quality of products and communication.

2) In your customer base, you have all the information about customer loyalty programs

Wrong! The really useful information is usually in the head of your business or sales reports that are generally not included in your database.  To run an effective loyalty program, one must first take stock of the data in its customer base.

3) Loyal customers contribute to the growth of your CA through word-of-mouth.

Wrong! In most business areas, clients do not consult them, and word-of-mouth mainly concerns exceptional products that come out of the ordinary.  In addition there is evidence that customers are more likely to speak of a bad experience (negative word-of-mouth) rather than a good experience.

4) Loyalty programs are a barricade for customers

Wrong! The loyalty program that is not designed to re-consume the client is a waste of money. If, after analyzing your loyalty program, it shows that your customers do not consume more, the company has spent money for nothing.

5) Customer loyalty increases market share.

Wrong! The companies with the most loyal customers are the most important in their market. For example Harley Davidson, MAC users are very loyal, but are a minority in their market (niche market). There is no direct correlation between loyalty and market share.

6) Building loyalty is a one person job.

Wrong! It is not just the customer support or the sales man who is responsible for building and maintaining customer loyalty. It is the job of everyone who works in the company. It is imperative for everyone in the company to work towards achieving a reliable and good quality product which will help in maintaining the trust of the customer towards your company, thereby ensuring customer loyalty.

7) Loyal customers are only loyal to one brand.

Well, that’s not the case entirely.  Let’s have a closer look. Each of us have loyalty cards from more than one store and sometimes also have loyalty cards of competing stores. We buy stuff for our homes from more than one store. Mostly customers are split loyals and alternate between choosing two brands from their evoked set. Hence, using this information to maintain the status in their evoked set is equally important as being the only brand in their evoked set.

How to retain customers with loyalty programmes

In the past store loyalty programs have involved going into the store, filling out a paper form and receiving a paper or plastic loyalty program card. Revolutionary new technology is now allowing customer loyalty programs to go mobile. Since almost everyone has some type of mobile device these days reaching them through these devices is both easier to do and more environmentally friendly. The creation of mobile loyalty programs will put a stop to stores using up valuable paper and/or cardboard to provide customers with loyalty program cards.

With the introduction of the Poket mobile app, a mobile loyalty card and mobile voucher can be wirelessly delivered to customers when they sign up for a rewards program through their mobile device. Customers who want to sign up for these programs simply have to enter their relevant information into the Poket app one time and their information will be stored permanently. When a customer joins a rewards program they receive a QR code personalized for them. A simple scan of the code will get a customer their loyalty card instantly. A digital voucher is then sent to a customer to welcome them to the program and get them started using it to their full advantage.

 Members of any digital loyalty program automatically receive vouchers on their birthday. In addition to receiving birthday and welcome vouchers they also receive point rewards vouchers they can redeem for merchandise.

 Those who enjoy using the Poket mobile app will be encouraged to share the vouchers they receive with their friends and family. This will help stores market their loyalty programs to more people than ever before.

 Loyalty programs are a great way to build up a customer base and can lead to a great deal of word of mouth advertising, which can help stores market themselves without spending money on advertising.

 The creation of a digital rewards program is changing the way in which stores and other companies communicate with their customers. It shows both social responsibility and environmental responsibility, which only serves to make customers think highly of any store or company that uses these tactics to attract and retain customers.

 In today’s mobile dependent world it is crucial for stores across the country to implement a mobile loyalty program. These programs are often more convenient than programs of the past have been. This convenience will only encourage customers to keep shopping with their favorite stores.

3 customer retention strategies that you do not want to miss

No matter what business you’re in, one fact remains.  To be a success you’ve got to not only attract customers, but keep them coming back for more.  This is something that all companies try to do, with varying results.  If you’re trying to increase your sales, here are some quick ways to keep customers loyal to you.

Loyalty Rewards Programs

If a customer is being rewarded for shopping with you, they’re more likely to come back rather than go to a competitor.  There are numbers of ways to do this, depending on what sort of product you sell.  One popular way is with a punch card ticket, allowing a customer to get a free product for every ten or twelve they buy.  This works really well with small everyday purchases, and is most often utilized with food items.  But it can work for other small purchases as well.

 Another popular loyalty program is to offer a certain percentage off purchases after a particular dollar amount is met for the year.  For example, once someone spends $100 in a calendar year, they’ve got a card that takes 10% off for the rest of the year.

After Service

How you treat a customer after the sale has already been made can go a long way to helping them decide whether or not they’ll be shopping with you again.  This really does come down to just simple good customer service.  If a customer has a question about your product, you should have several easy ways for them to get that question answered.  This can be handled either in your stores, on your website or through an easy to fine e-mail address.

 Another thing to keep in mind is returns.  There are a lot of reasons for returns, and how you handle them is important.  This is a personal decision based on what your sell, but one thing is clear; if you accidentally sell a faulty product, it’s better to do more than less.  Replace the product, give a coupon for next time, and apologize.  Everyone has a slip up sometimes, and most customers will understand this.  They’ll be a lot quicker to forgive if they’re return is handled with respect and care.

Follow Up Contacts

There is no end to the good customer list can do.  Get every customer on your contact list if you can, and send out a good, well thought out sales flyer.  Include coupons, if possible.

 One company that’s a great example of this is called JetPens.  They sell stationary supplies from Japan online.  Every customer who buys something on their site is added to a once a week mailing list.  This mailer includes the top sellers for the week, new items to the website and items that will be coming soon.  They’ve also got a weekly contest.  This is not sent out more than once a week, so it’s not enough to get on anyone’s nerves.

Give these steps a try, and you’ll turn one time shoppers into loyal customers.

Why your CRM is failing and how to succeed

When it comes to mobile CRM, it has become more and more important for vendors to focus on this area of the market, especially with the number of smartphones that are being bought every year. However, customer relationship management has been sporadic at best and isn’t being employed even by the biggest names in the market. The biggest problem has been the translation over to the mobile market.

 Many people have mistaken CRM to be the same methods that are employed to a mobile device, but this isn’t the case. The needs for both markets are quite different, over utilizing some aspects of the regular CRM market while ignoring others that are necessary to make the mobile market succeed. This makes many of the mobile applications quite impractical and don’t put the strengths of the mobile devices to great use.

 The best way to start making the mobile CRM market succeed is to focus on the right CRM software. One of the best ways is to focus on making it case driven. By identifying the business processes that are accessed by mobile users, then a more effective mobile CRM strategy can be developed. For example, a person working in sales may need access to real-time information that is being updated on a constant basis in order to avoid causing delays in the services he is providing to his customers. Invoices, unpaid deliveries, and other necessary information can be requested and received when he needs it so that he can improve on his productivity.

 Another way to integrate customer relationship management for mobile devices is to cater to their unique abilities. Simply transferring Mobile CRM software onto a mobile device isn’t going to produce the desired results. There would be more success if the capabilities of this unique medium were employed, such as the use of mobile geolocation, the use of the touch screen to update activities, or access to social networks of specific business contacts. This will certainly increase the efficiency of the CRM software being uploaded to mobile devices.

 Lastly, nothing is more important to mobile CRM than the user’s experience. People use personal computers and mobile devices quite differently, so transferring a desktop application to a mobile device is not going to yield the same results. Mobile devices are used to check information at a much higher rate, and in a reduced volume. Data needs to be sorted on a more precise basis to decrease the information being provided so that search and navigation time are also reduced. Summarized data that focuses on the search terms is much more preferable to users than having voluminous records produced on a tiny device.

 With the rise of mobile devices, mobile CRM is becoming increasingly more important to the market as a whole and needs to be improved upon. Missed opportunities and poor implementation have led to Mobile CRM software being less than successful, when they could be better utilized if they were structured correctly.

The 4 secrets to create successful loyalty programs

Loyalty programs are not just trends; they are becoming an innovation in the field of marketing. They have been very effective in maintaining customers and eventually generating new customers for certain companies and businesses.

 There are different rewards program that has been created for buyers to stick to a particular brand and effectively, customer reception increases year after year. But with all the success in this structured marketing technique in generating new loyalty membership, do companies really get paid off with what they are rewarding their clients?

 Some study would suggest that not all are getting their fair share from their rewards program. The program’s success may sometimes vary in different sectors.  But this coequality between the profit and rewards may be cause by some failures in the process of initiating the loyalty program. But really how can one deliver lasting value to their loyalty programs?

 Here are some secrets in managing loyalty programmes and acing this marketing trend:

 Go mobile

Give your customers a full experience of your loyalty programs. Use one of the best technologies to facilitate your rewards program—mobile. Since almost consumers use phones nowadays, get your customers hooked by providing them a mobile loyalty program. You may integrate payments and mobile technology to make transactions a lot fun. And instead of punch cards you can have customer loyalty software like mobile applications to make your reward program more convenient for your clients.

 Using other technology like customer loyalty software to boost your market can be a very clever idea. You may also use other software like mobile CRM to check your business wherever you are and see how your rewards program are working.

 Strategize in maximizing loyalty programs

There are great ways and strategies to maximize loyalty program without hurting your sales. You can award discounts in times that you are losing customers to boost sales. You may also give free services and grant redemption coupons in idle days or hours that you do not have a lot customer.

 If you are a hotel for instance, you may offer great hotel discount during weekdays or working hours. Restaurants may also have unlimited soda or free salad in hours and days with lesser customers.

 Build partnerships

One of the characteristics businesses with successful loyalty program is that they are tying up with other businesses to provide rewards. A shop, for instance, may give discount coupons for a restaurant or a spa. The same spa or restaurant may also give discount coupons for buying something in that particular shop. This way, you do not have to shoulder all your expenses for your rewards because your partners will shoulder that for you. This rewards strategy can help you broaden your reach.

 Answer customer problems with rewards

Freebies are always parts of some loyalty programs. Solving your customer’s problem when they purchase a product from you is always a good idea to pump up sale. Say if you cater online shopping, you may give customers free delivery. When you are selling gadgets, you may give your customers free screen protectors or leather cases.

 One last thing to note for a successful reward program or mobile loyalty program, always put in mind that to get loyal customers your reward program should be consistent and should be loyal to your brand. Let it be that way, and you’ll be sowing great benefits from loyalty program in no time.